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Free MCLE Program
Thursday, September 14, 2017, Noon to 1:00pm, Health Benefits Under COBRA
August Book Drive—Purchase a Book for the Library!
Each month we will seek donors to purchase a new title for the Library. Here is the book Wish List for August:
Black's Law Dictionary
Thank you to James Michel for donating Fair Debt Collection, part of the May Book Drive.
Please take a look at our Book Drive page to see Wish List items from prior months. We are still wishing for these books!
To donate, please contact email@example.com or call (415) 554-1791. We appreciate your contribution!
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Law Library Books of the Month:
Building Rainmakers: The Definitive Guide to Business Development for Lawyers
The ABA’s Book Division anointed this exceptional book as the “most comprehensive and most collaborative ‘How-To’ book on business development techniques for lawyers ever published.” Building Rainmakers gathers insights and wisdom from over 50 established business development professionals in short articles with an easy-to-read, conversational tone. But this book truly stands apart for its convenient organization. Each topic is presented alphabetically in the A to Z Business Development Guide, so simply scan the Index of Topic Titles and jump directly to those that you would like to read. This book also includes a chapter on how to avoid marketing disasters, as well as almost 30 exhibits that cover topics such as approaching potential clients, creating ideal target client lists, templates for business development plans, the sales process, and marketing and self-promotion.
The Lawyer’s Guide to Marketing on the Internet
This long-awaited new edition smartly points out that buyers of legal services expect their lawyers to be just as Internet savvy as they are, and nowhere is this more apparent than with how a law firm presents itself online. Yet many lawyers drag their feet when it comes to creating an effective website and harnessing social media to attract clients. Fortunately, this book is designed for lawyers of all levels of technical know-how, and it explains how to analyze your firm’s skills and clients to develop a focused Internet marketing plan. Chapters cover best practices for website design, the technological and contractual aspects of building a website, social media, e-mail marketing, audio and video content strategy, search engine optimization, analytics, and the ethics of online marketing. This book is brimming with detailed, expert advice on how to cultivate a thoughtful internet marketing plan—essential reading for today’s lawyer.